Handmade Custom Name Plates by Caja Jewelry
Caja Jewelry was one of the first design companies that I met at the Brooklyn Flea when I first started doing research for my book, Markets of New York City: A Guide to the Best Artisan, Farmer, Food and Flea Markets. I immediately loved their nameplate jewelry.  It reminded me of the Sex and the City scene in Paris when Carrie Bradshaw finds her missing “Carrie” nameplate in her vintage Chanel clutch and gets her mojo back.

Fast forward to February, 2011 when Caja’s nameplates adorned the models on no less than 20 pages of this year’s Sports Illustrated Swimsuit Issue.  Not to mention the ads I saw on bus stops and in the 14th Street subway station.  Seriously huge deal.  And because SI gives credit where credit is due, Caja’s company name appeared next to each photo.

Caja makes a wide range of handcut designs in addition to the name plates.  They make name plate cuffs, which I’ve never seen before.  And their charms are delicate and whimsical.  I love them all, but the cleaver really speaks to me for some reason…

So I am thrilled to report that while they’re business is taking off, Caja owners and designers Andrea and Juan can still be found in the city’s artisan markets.  I recently ran into them at the Renegade Craft Fair, and they sell their designs at several local shops, including our favorite Better Than Jam Coop.  Visit the Caja Jewelry online shop, and please “like” them on Facebook and follow them on Twitter!


The markets of New York not only offer shoppers the rare opportunity to meet the people who make the things that we love; they also provide a place for creative people to meet, become friends, and start getting really big ideas.  The Better Than Jam Co-Op in Bushwick, Brooklyn is one such idea.  It is an exciting example of the entrepreneurial and creative spirit that takes root in the markets and grows into an innovative enterprise.

Printmaker and clothing designer Karin Persan opened the co-op just a few weeks ago, and she carries the designs from many of the talented artisans and designers who sell their products at markets such as the Brooklyn Indie Market, the Makers Market, the Brooklyn Flea, and others.  The design quality and craftsmanship is outstanding, and Persan also aims to keep prices affordable.  This shop is open 7 days a week, so if you can’t make it to your favorite market on the weekend, you can always stop by and do some shopping at the co-op on weekdays.

The current designers include Persan’s brand, Better Than Jam, as well as Joann Berman’s seriously fun and funky high-fashion pieces inspired by “green, hip-hop, skateboard culture, graffiti, Bushwick.”  At the other end of the spectrum are the dainty and feminine handmade dresses of Melissa Bell NYCKimmChi’s silk-screened apparel and the handmade clothing from the Soft Movement are stylish and comfortable.

Designs by Himane are about as environmentally conscious as any I’ve seen.  The one-of-a-kind clothing is made from “hand-picked, locally-sourced, recycled clothing, donated fabrics, and broken umbrellas.”  I actually recognized the fabric on one of their clever bag designs from an umbrella decorated with photo images of blue glass beads that I gave my sister Andrea.  What, I ask you, are the odds of that?

There are also several wonderful jewelry designers, some of whom are featured in my upcoming guidebook.  Caja Jewelry makes clean and clever hand-cut jewelry designs, including name plates ála Sex in the City, puzzle pieces, kitties, florals, or lungs.  Knitknit Knits has whimsical felted and knit necklaces, earrings, and brooches.  My mother loved the necklace from Andy’s House of Design that I got her for her 29th (ahem) birthday.

The BTJ Co-op is in the up and coming Loom Building shops.  The Loom is just getting going, with BTJ, a welcoming knitting cafe, an antiques shop, and some art galleries, with more to come.

Better Than Jam Co-op: 1095 Flushing Ave. (corner of Porter Ave.), a few short blocks from the Morgan St. stop on the L Train.  Open every day from 12:00 PM – 8:00 PM.