This past weekend the Bensidoun Group launched their newest market in New York City on the small plaza next to the Apple Store on 9th Ave. in the Meatpacking District. We went on Opening Day this past Friday, and it was fun to see our friend Sebastien Bensidoun in action, greeting shoppers and vendors and managing the tent flaps to let the air flow through. The market itself is situated a block from the Chelsea Market, which, in my humble opinion, is an advantage for both venues. I have found that markets situated in close proximity to each other benefit from making it easy for shoppers to hop from one to the next, visiting multiple markets rather than just one. There is enough of a distinction between this twice-weekly outdoor market and the large venue that is Chelsea Market to minimize replication of foods. The new French Market also directly serves businesses and visitors in the Meatpacking District and the Far West Village, offering a fresh alternative for breakfast and lunch.
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