If you’ve been in the streets of New York City at all, you are probably already a fan of Fany Gerson, Chef and Owner of La Newyorkina Mexican Ice and Sweets.  She sells her all natural Mexican paletas, or frozen popsicles, in the artisanal food markets, including the Hester Street Fair and the New Amsterdam Market, on the High Line, and also in the city’s latest favorite spot, the Big Gay Ice Cream Shop.

Fany is an accomplished writer, with two published cookbooks.  I am thrilled to provide some insights into her first book, My Sweet Mexico: Recipes for Authentic Pastries, Breads, Candies, Beverages, and Frozen Treats, a 2010 James Beard Award Nominee. Fany pours her spirit into these recipes and provides a personal story for each one.  On a personal note, my family used to spend Christmas and New Year’s in Mexico when I was a kid.  The recipes and photos in My Sweet Mexico brought back so many memories of those wonderful times.  Interestingly, my very favorite thing in the world to eat back then was paletas de chabacano, the handmade apricot popsicles sold in the little bodega across the street from the apartment we rented every year in the heart of the Zona Rosa.

The book is organized beautifully, with helpful information at the front.  Fany provides an Ingredients Guide that defines quintessentially Mexican terms, like “azahar,” “tecojotes,” and “mamay.”  I learned a lot from the section, “Understanding Coconut.”  There is also an Equipment Guide that includes 4 pages of kitchen items you may need.  Then come the recipes, which are organized as follows:

  • Bebidas / Beverages
  • Dulces de Convento / Sweets from the Convents
  • Maiz / Corn
  • Dulces de Ataño / Heirloom Sweets
  • Pan Dulce / Morning Sweet Breads
  • Fruta / Fruit
  • Postres / Desserts
  • Delicias Heladas / Frozen Treats
  • Mexico Moderno / Modern Mexico


The hot chocolate recipe in the Bebidas / Beverages section comes with the history of chocolate and a story of murder by cocoa.  The Ate de Membrillo / Quince Paste recipe from the convents is something I definitely mean to try.  My mother would fill her suitcase with round tins of this sweet confection on the way home every year.  In the Maiz / Corn chapter is a recipe for Flan de Elote / Corn Flan.  This creamy corn custard recipe is also on my schedule for the next high corn season at the Greenmarkets.

My husband and I are part of a group of neighbors who have dinner together every weekend.  We call it Sunday Family Dinner.  We all love to cook (although frankly I prefer to eat), and these dinners are a way to focus on friends, fun, and the future.  What better way to try out a recipe than at Sunday Family Dinner?  I chose to make Jericalla, or “Burnt” Custard.  It looked like one of those recipes that seems simple enough but would be fun to make and impressive to present for dessert to this discerning bunch.  And I can’t resist a water bath. This recipe is from Guadalajara, and Fany writes about spending two days sleuthing out the recipe for the best jericalla in town.  She got some clues and developed this recipe around them.

We were seven at the table, and after everyone had scooped every bit of custard out of their own ramekin, we all demurely ignored the last ramekin of warm, creamy jericalla that rested on the platter.  Finally, I said, “Who wants to help me finish off the whole lot?”  I managed to duck the barrage of spoons flying towards me and still get one last mouthful of dessert.

I recommend this cookbook very highly because the recipes are so interesting across the board and very easy to follow.   Even if you are not a cook, consider My Sweet Mexico as a culinary tour guide across this vast, wonderful country just to the south of New York City.

If you have a burning question, send Fany a tweet at @LaNewyorkina.  I bet she’ll get back to you with just the answer you’re looking for.

(The Recipe is below the the photo gallery.)




Recipe: Jericalla / “Burnt” Custard

Summary: Light, Sweet Custard from Guadalajara, Mexico

Ingredients

  • 4 cups whole milk
  • 1 (3-inch) piece “canela” Ceylon cinnamon stick
  • 1/3 cup sugar
  • 5 egg yolks
  • 1/2 teaspoon pure vanilla extract
  • pinch of salt

Instructions

  1. Preheat the oven to 325 degrees F.
  2. Butter 8 ramekins.
  3. Combine the milk, canela, and sugar in a pot, bring to a boil over medium heat, and remove from the heat.
  4. Let cool for 10 minutes.
  5. Remove and discard the canela.
  6. In a separate bowl, whisk the egg yolks and then add about 1 cup of the warm milk, whisking continuously.
  7. Return the pot to the stove and add the vanilla and salt.
  8. Place the ramekins in a towel-lined baking dish to prevent them from sliding, and fill them with the custard.
  9. Fill the baking dish about three-fourths of the way up the sides with hot water.
  10. Bake, uncovered, until the tops start to bubble and become dark brown, 25 – 30 minutes.
  11. Remove from the oven, remove the ramekins from the baking dish, and let cool to room temperature or chill briefly before serving.

Preparation time: 15 minute(s)

Cooking time: 25 minute(s)

Number of servings (yield): 8

My rating 5 stars:  ★★★★★ 1 review(s)

Microformatting by hRecipe.

Cold, Delicious, Organic Milk from Ronnybrook Farm Dairy at the Fulton Stall Market

Ronnybrook Farm Dairy brings delicious, fresh, organic dairy products to the markets of New York City.  This family-owned farm was established in 1941 in the Hudson Valley, and today they are one of the premium organic dairy farms in the country.  Ronnybrook uses no pesticides or hormones, and their dairy cows eat only organic feed and graze on pesticide-free pastures.  So you can rest assured that the flavor of their products truly reflects their pure nutritional benefits.

I love their traditional glass milk bottles, most of which I do return for deposit, although I do keep some for fresh flowers on my table.  In the interest of full disclosure, I am a chocoholic.  So I can’t walk by the Ronnybrook Milk Bar in the Chelsea Market without yearning for a scoop of chocolate silk.  Their chocolate milk does the trick as well, as is evident in this photo of some icy cold bottles at the Fulton Stall Market.  When I’m cooking at home, nothing makes a homemade chocolate pudding like Ronnybrook’s full cream milk.  I buy their butter and yogurts at the Greenmarkets, and their products are available at many fine food purveyors, including Murray’s Cheese.

Ronnybrook Farm is proof-positive that happy cows produce happy milk.

Whether love is in the air for you or not, there are some great artisan and food events planned for this weekend.  Clearly Brooklyn “hearts” Valentine’s Day!  (Check the Markets of New York City Facebook Page for updates!)

Greenpoint Food Market: A Food Affair
Saturday February 13th, Noon – 5:00 PM
Church Of Messiah
129 Russell St., Greenpoint, Brooklyn
http://www.greenpointfoodmarket.wordpress.com/

Greenpoint Food Market is a monthly event people who are “inspired by all foods fresh and local, artisanal and handmade.”  This weekend’s Valentine’s event, “A Food Affair” is a mix of innovative foods and food-related items.  (Personally, I’m kind of excited about the Kissing Booth!)

“The day will feature a cascade of lovely treats: from aphrodisiac inspired recipes to heart shaped cookies, a photo kissing booth courtesy fellow Greenpointers Color Me Katie and Hyla Skopitz, a secret foodmirer bulletin board to share your food crushes and indulgences, and a heart-hunt: find the heart, win a GFM goodie bag. We are also very pleased to present music by DJ Jimmy T and a performance by Rifle Recoil @ 3pm. We are also grateful to add to a growing list of food-related artworks by artists Jessie Oleson and Jesse Kuhn who will share a few prints on food and love!”

Valentine Fling – Brooklyn Indie and The NewNew
Saturday February 13
11:00 AM – 6:00 PM at Starting Artists
211 Smith Street (at Starting Artists), Brooklyn
Brooklyn Indie Market
The NewNew

The Brooklyn Indie Market is partnering this weekend with the NewNew Artisans for a Valentine’s Day Art Bazaar:

“Valentine’s Day can strike dread in the heart of the hardiest New Yorker: If you’re coupled, there’s the delicate dance of aligning your own celebratory expectations with those of your beloved; if you’re unhappily single, all the emphasis on romance can be special kind of torture. In response to this, Brooklyn Indie Market and The {NewNew} are joining forces to present A Valentine Fling: A day of fun, flirting, and handmade shopping on Smith Street.”

Park Slope/Gowanus Market and the Makers Market at the Old American Can Factory
Sunday 11 AM – 5:00PM
232 3rd Street at 3rd Ave, Gowanus/Park Slope Brooklyn
Community Markets
The Makers Market

The partnership between the Makers Market Artisans and Community Market’s local farmers continues this weekend.  You will definitely get all your Valentine’s Day shopping done here: top quality handmade gifts, dinner ingredients, and wine included!

“Kiernan Farm Grass Fed Beef is joining the market. Along with their fabulous grass fed beef meat, they’ll offer honey, maple syrup and Sprout Creek Cheese!  Manhattan Milk is selling farm fresh products including cream-top grass-fed yogurt, yogurt smoothies, milk and eggs! Adair Vineyard is offering their array of Hudson Valley wines and Made by Molly is featuring chocolate chubbies with roasted, salted almonds!”

Artists and Fleas: Valentine’s Day with a Twist
Saturday and Sunday, February 13-14, 2010 at 12:00pm – 8:00pm
Artists & Fleas: Indoor Artist & Designer Market
129 N 6th St Between Bedford and Berry in Williamsburg, Brooklyn
www.artistsandfleas.com,
Facebook Event Invitation

Artists and Fleas in Williamsburg has great handmade and vintage items every weekend, but this weekend’s special “Un-Valentine’s Day” is bound to have something special for everyone!

“Artists & Fleas kicks off another year of de-cupid-ifying events. Want to shop for those you love or those you no longer love? Get on your spite with some of the delicious delinquency that the folks behind Dirty Bandits have cooked up. They know that life can sometimes throw you a curveball and the only way to live is to play.”

Pop-Up Shop:  Liddabit Sweets & Kumquat Cupcakery
Open now through Sunday February 14, 10:00 AM – 7:00 PM
Kill Devil Hill, 170 Franklin St (between Java and Kent Sts), Brooklyn, NY
Time Out New York Announcement
Kill Devil Hill Blog
Kumquat Cupcakery
Liddabit Sweets

Two sweethearts of New York’s artisanal food world, Liddabit Sweets and Kumquat Cupakery, are teaming up this weekend to open a Pop-Up Shop at Kill Devil Hill in Brooklyn.  Their Valentine’s Day specials include 1 or 2 dozen rose and gem min-cupcakes or a box of handmade chocolates and candies.  They’ll also have their most popular items to satisfy even the bitterest sweet tooth!

Happy Valentine’s Day to everyone from Markets of New York City! 

We Have A Winner!!!

The winner of our first Market Swatch Newsletter giveaway is Kimm Alfonso!!!  I know she will love the very special Rose Bonbons from Roni-Sue’s Chocolates at the Lower East Side’s Essex Street Market!

I’m especially thrilled because Kimm is a wonderful graphic designer who sells her bold silkscreened clothing, KimmChi Silkscreened Apparel, at the markets of New York City!  She is also a member of The NewNew, “an eclectic group of independent handmade Etsy artists, designers, makers and crafters in the Metro New York area who are devoted to fostering a creative and supportive environment among its members.”

Visit Kimm’s online shop at www.KimmChi.com.  She has some dainty nighties for Valentine’s Day!

Follow KimmChi on Twitter: and become a Facebook Fan!

You can also meet Kimm in person at The NewNew and Brooklyn Indie Market’s Valentines Fling, Saturday February 13, 11:00 AM – 6:00 PM at Starting Artists, 211 Smith Street, Brooklyn.

Thanks to everyone for playing and for subscribing to Market Swatch!

Win these chocolates!!

Win these chocolates!!

We’re poised to launch our newsletter about the markets of New York City: Market Swatch! Fill in the form to your right, and you will be entered to win a box of six hand-made rose chocolates from Roni-Sue’s Chocolates at the Essex Street Market.  (Don’t fret if you have already subscribed to the newsletter!  You are automatically entered into the random drawing.)

Market Swatch will include in-depth information about New York’s markets and the people and products that make them so wonderful.  It will let you know about market specials, featured market businesses and products, holiday ideas, special offers, and much more!

And now, back to the chocolates!  To kick off Valentine’s Week, I wanted to let you know about the wonderful rose bon-bons from Roni-Sue Chocolates at the Essex Street Market.  The winner of this drawing will receive a box of six of “Roni’s Roses” in two different flavors:

-       Red Rose:  Callebaut dark chocolate ganache topped with an edible fresh-dried rose petal

-       White Rose: Molded dark chocolate rose bon-bon with a white chocolate ganache filling.

But there’s a lot more to these chocolates.  From Roni-Sue:  “Before I opened my shop I worked for many years for the Coalition Against Domestic Violence.  In honor of V-Day [and the national campaign of the same name to bring awareness of D/V, spear-headed by Eve Ensler] I donate a portion of the sale of my dozen box of “Roni’s Roses” to the agency where I used to work to help them provide phone cards so victims can safely make phone calls to access essential services from the hot-line, etc.”

The random drawing will take place on Wednesday, February 10th at 3:00 PM, and the winner will be notified via email.  This is a quick one, so subscribe to Market Swatch today!!  (This offer is for US and Canada only, but I’ll make it up to you somehow in Brazil and France!)

For many more delectable and beautiful handmade confections, including her bacon candy line, visit Roni-Sue’s Chocolates at the Essex Street Market, 120 Essex Street (at Delancey Street) in the Lower East Side.

For more Valentine’s Day Specials this week, follow Markets of New York City on Facebook and Twitter!

I have been thinking about Valentine’s Day, for obvious reasons.  So I thought I would write about a very happy union in Brooklyn:  the Makers Market and Community Markets at the Old American Can Factory.

The Makers Market is a great destination if you are seeking finely crafted handmade products.  And now you can buy your veggies for the week there too!   During this freezing winter season, the Makers Market and Community Markets have joined forces to create an indoor artisan and farmers’ market for the Gowanus/Park Slope neighborhoods.  Community Markets runs farmers’ markets throughout Westchester and Rockland Counties, as well as New York City.  Normally, many of their markets close for the winter season.  So it is a great service and resource for the local communities to have easy access to fresh, delicious and locally grown produce.

The farmers include Breezy Hill Orchard, Gajeski Produce and Phillips Farm.  You can pick up a delicious loaf of bread from the “oven artisans” at Orwasher’s Bakery.  They also sell their miche, levain and focaccia and more at Citarella, Dean & Deluca, and Zabar’s.  Get a taste of pungent pickle goodness from Dr. Pickle. I got half a dozen great ideas for canapés for our next dinner party, starting with pepperoncini stuffed with goat cheese.  Yum. And don’t pass up Buddhapesto or their tempting tray of samples.  Their artisanal basil pesto is delicious, so go ahead and “enlighten your tastebuds.”

There is wine at the markets too, from Brooklyn Oenology.  I bet you didn’t know there is a winery headquartered in Williamsburg/Greenpoint.  The actual winemaking is done in Long Island, but their wines carry the artisanal spirit of the borough.  For a tasty and healthy dessert, Tierra Farm sells chocolate covered nuts and fruits, as well as dry roasted products.

The artisans share the large welcoming space that originally served as a loading dock for the Old American Can Factory.  The white walls and steel pillars provide a beautiful setting for these extremely talented people to sell their creations.  I wrote about some of these artisans over the holidays.  May Luk Ceramics, or “Take Me Homeware,” brings art and wit to your table.  (See the photo of her “Saucy” bowl, which I gave to my sister Andrea for Christmas.)  Parable Ink creates T-shirts that tell a story (they keep selling out of their gorgeous Blue Elephant design in my size!).  If you’re looking to spruce up your sweaters, Shaya NYC, Christine Vasan and Ed Ledner all sell wonderfully unique handmade jewelry.

And there are the comfortable and fashionable clothing designs by ANgeLRoX Apparel.  The ANgeLRoX reversible “turtles” keep your neck toasty and come in beautiful accent colors.  You will find beautiful poetry books from Ugly Duckling Presse; preserves, chutneys and more from SchoolHouse Kitchen; beautiful and thought-provoking fine artwork by Nicola Ginzel; and so much more.

It may be cold outside, but it’s warm and toasty on Sundays inside the Old Can Factory.

Community Markets Park Slope Indoor Farmers’ Market and Makers Market:  Sundays 11:00 AM – 5:00 PM, 232 Third Street (at Third Avenue) through March 2010.


The holiday markets at Bryant Park and Grand Central Terminal make for a great way to spend an entire day in mid-town Manhattan.

The Holiday Shops at Bryant Park is a wonderland of shopping, skating, eating, and drinking.  Modeled after the traditional European holiday fairs, this market has over 100 merchants from all over the world.  It feels like you are walking through a wintery village as you wander down the lanes lined with brightly decorated shops.

I am excited about the artisanal and design vendors participating in this year’s market.  The first thing I did was race to find New West Knifeworks, whose “fusionwood” knives are handcrafted in Japan with beautifully colorful wooden handles.  (I know that a chopper will be under the tree for me, but I don’t know which color!)  Mr. Ellie Poo sells 100% recycled paper products made with 25% post consumer paper and 75% (wait for it) elephant poo.  New York jewelry designer Shaya makes beautiful geometric earrings, necklaces and rings.  Buy crayon soaps, alphabet soaps and math soaps for your babies at Just Bubbly.  It is impossible to mention all of the wonderful things at this market; you’ll have to go find out for yourself.

Tempting edibles are carefully interspersed among the boutiques.  Food options range from The Sweet Shop’s caramel apples and Kettle Corn NYC, to the Dumpling Soup House and Crepe Café.  Don’t miss a sample of delicious chocolate truffles from No Chewing Allowed or a bonbon from Max Brenner, Chocolate By the Bald Man .

After your first hot chocolate, go for a spin on The Pond, a 170’ x 100’ skating rink in the center of Bryant Park.  Rent skates or bring your own.  If you want to sit inside and have a meal or a “real” drink, definitely step inside Celsius, a full restaurant offering lunch, dinner, and drinks.

By now you are probably freezing, so head East on 42nd Street to the Grand Central Holiday Fair.  This market is held in historic Vanderbilt Hall with almost 70 vendors selling a wide range of wonderful gift items.  Parable Ink Apparel sells fine graphic T-shirt designs.  We picked up a nostalgic architectural ornament of the West Village at Hut Studios; they have ornaments with your favorite New York neighborhoods and iconic buildings.  The market is indoors, so you can really take your time and look in every shop.

Step back into the holiday fray in the grandiose Main Concourse; but this time look up to see the holiday light show up on the famous constellations ceiling.  Visit the New York Transit Museum’s Holiday Train Show too.  There are countless options for food, be it a snack, a complete meal, or something delicious to take home from the Grand Central Market.

The Holiday Shops at Bryant Park:  Open Through 1/3/10, Extended Hours 12/14 – 23, 10AM-10PM

Grand Central Holiday Fair:  Extended Hours starting 12/21: 10AM – 9PM