Pantera Azul - Not Your Average Mouse Pad

Hi Everyone!

It was an incredible holiday season at the markets!  There were almost 50 market events throughout the city, and they were all filled with festive shoppers. I took a little hiatus to rest a bit, catch up on business, and write a couple of book proposals (more on that coming soon). The photo is my co-author Pantera Azul. Not your usual mouse pad, but much warmer and fuzzier.

I want to thank every single person who bought their holiday gifts in the markets. You have supported local artisan entrepreneurs and helped make sure that the creative community that is so important to the culture of New York City can continue to thrive for another year. And I’d be prepared to wager that your gifts were the best ones under the tree this year!  Mine always are.

And I want to thank all the markets and market sellers who make my weekends so incredibly fun and inspiring! I’ve been visiting markets almost every weekend for the last three years, and I still find things that blow me away all the time. I can’t wait to see what 2012 has in store for this blogger!

This weekend there are several great market events going on:

Indoors:


Outdoors (watch the weather and check the sites for updates):


And of course, your year-round food markets:


Even though the weather looks bad this weekend, there are plenty of wonderful things to do in the Markets of New York City!



If you’ve been in the streets of New York City at all, you are probably already a fan of Fany Gerson, Chef and Owner of La Newyorkina Mexican Ice and Sweets.  She sells her all natural Mexican paletas, or frozen popsicles, in the artisanal food markets, including the Hester Street Fair and the New Amsterdam Market, on the High Line, and also in the city’s latest favorite spot, the Big Gay Ice Cream Shop.

Fany is an accomplished writer, with two published cookbooks.  I am thrilled to provide some insights into her first book, My Sweet Mexico: Recipes for Authentic Pastries, Breads, Candies, Beverages, and Frozen Treats, a 2010 James Beard Award Nominee. Fany pours her spirit into these recipes and provides a personal story for each one.  On a personal note, my family used to spend Christmas and New Year’s in Mexico when I was a kid.  The recipes and photos in My Sweet Mexico brought back so many memories of those wonderful times.  Interestingly, my very favorite thing in the world to eat back then was paletas de chabacano, the handmade apricot popsicles sold in the little bodega across the street from the apartment we rented every year in the heart of the Zona Rosa.

The book is organized beautifully, with helpful information at the front.  Fany provides an Ingredients Guide that defines quintessentially Mexican terms, like “azahar,” “tecojotes,” and “mamay.”  I learned a lot from the section, “Understanding Coconut.”  There is also an Equipment Guide that includes 4 pages of kitchen items you may need.  Then come the recipes, which are organized as follows:

  • Bebidas / Beverages
  • Dulces de Convento / Sweets from the Convents
  • Maiz / Corn
  • Dulces de Ataño / Heirloom Sweets
  • Pan Dulce / Morning Sweet Breads
  • Fruta / Fruit
  • Postres / Desserts
  • Delicias Heladas / Frozen Treats
  • Mexico Moderno / Modern Mexico


The hot chocolate recipe in the Bebidas / Beverages section comes with the history of chocolate and a story of murder by cocoa.  The Ate de Membrillo / Quince Paste recipe from the convents is something I definitely mean to try.  My mother would fill her suitcase with round tins of this sweet confection on the way home every year.  In the Maiz / Corn chapter is a recipe for Flan de Elote / Corn Flan.  This creamy corn custard recipe is also on my schedule for the next high corn season at the Greenmarkets.

My husband and I are part of a group of neighbors who have dinner together every weekend.  We call it Sunday Family Dinner.  We all love to cook (although frankly I prefer to eat), and these dinners are a way to focus on friends, fun, and the future.  What better way to try out a recipe than at Sunday Family Dinner?  I chose to make Jericalla, or “Burnt” Custard.  It looked like one of those recipes that seems simple enough but would be fun to make and impressive to present for dessert to this discerning bunch.  And I can’t resist a water bath. This recipe is from Guadalajara, and Fany writes about spending two days sleuthing out the recipe for the best jericalla in town.  She got some clues and developed this recipe around them.

We were seven at the table, and after everyone had scooped every bit of custard out of their own ramekin, we all demurely ignored the last ramekin of warm, creamy jericalla that rested on the platter.  Finally, I said, “Who wants to help me finish off the whole lot?”  I managed to duck the barrage of spoons flying towards me and still get one last mouthful of dessert.

I recommend this cookbook very highly because the recipes are so interesting across the board and very easy to follow.   Even if you are not a cook, consider My Sweet Mexico as a culinary tour guide across this vast, wonderful country just to the south of New York City.

If you have a burning question, send Fany a tweet at @LaNewyorkina.  I bet she’ll get back to you with just the answer you’re looking for.

(The Recipe is below the the photo gallery.)




Recipe: Jericalla / “Burnt” Custard

Summary: Light, Sweet Custard from Guadalajara, Mexico

Ingredients

  • 4 cups whole milk
  • 1 (3-inch) piece “canela” Ceylon cinnamon stick
  • 1/3 cup sugar
  • 5 egg yolks
  • 1/2 teaspoon pure vanilla extract
  • pinch of salt

Instructions

  1. Preheat the oven to 325 degrees F.
  2. Butter 8 ramekins.
  3. Combine the milk, canela, and sugar in a pot, bring to a boil over medium heat, and remove from the heat.
  4. Let cool for 10 minutes.
  5. Remove and discard the canela.
  6. In a separate bowl, whisk the egg yolks and then add about 1 cup of the warm milk, whisking continuously.
  7. Return the pot to the stove and add the vanilla and salt.
  8. Place the ramekins in a towel-lined baking dish to prevent them from sliding, and fill them with the custard.
  9. Fill the baking dish about three-fourths of the way up the sides with hot water.
  10. Bake, uncovered, until the tops start to bubble and become dark brown, 25 – 30 minutes.
  11. Remove from the oven, remove the ramekins from the baking dish, and let cool to room temperature or chill briefly before serving.

Preparation time: 15 minute(s)

Cooking time: 25 minute(s)

Number of servings (yield): 8

My rating 5 stars:  ★★★★★ 1 review(s)

Microformatting by hRecipe.

Pumpkins in Tribeca! Get yours at your neighborhood Greenmarket!
I am very excited about this weekend! There some big events going on in the city’s markets, and it’s Pumpkin Season!  Many of our regional farms suffered losses during the hurricane, and we’ve been worried about the pumpkins and squashes.  So far, things are looking pretty good in the GrowNYC Greenmarkets!  I spotted these plump specimens at the Tribeca Greenmarket last weekend, and we just finished the last bowl of butternut squash soup with toasted chestnuts.  (Yes, it tasted just as amazing as it sounds!)

Also this weekend I am taking a wonderful bunch of ladies on a Markets Tour!  We have a great agenda and a lot of ground to cover.  I cannot wait to see what catches their eye, what peaks their curiosity, and what makes it back home with them.  Pictures will definitely be posted.

Saturday and Sunday

Brooklyn Lyceum Fall Market:  The Brooklyn Lyceum is a former bath house, and it is now a great performance space and market venue.  The semi-annual artisan market takes place this weekend with a diverse collection of artisans selling jewelry, fine art, leather bags, tee-shirts and more.  Buy a raffle ticket for a chance to win impressive prizes, including an iPad!

Crafts on Columbus:  This is the final weekend of this lovely craft show beneath the beautiful tree canopy alongside the Museum of Natural History.  The quality is high, and the designers are as talented as ever.  You’ll recognize your favorites, and you will also find some exciting new artisans on Columbus Avenue!

Saturday:

Crafts in Chelsea:  One of the most dynamic and exciting craft market events of the year!  Over 100 local artisans will be showing their handmade creations along both sides of West 21st Street between 8th and 9th Avenues.  Time Out New York has featured Crafts in Chelsea twice this week:  Your Perfect Weekend and Sample Sales and Shopping Events!

Super!Market :  There’s a new designers market in town!  This promising boutique-style market will feature a curated selection of fashion, jewelry, and object designers, as well as snacks to nosh on while you explore.  I’ve met the curators themselves, and they are very excited about this new venture at 268 Mulberry Street.

Sunday

Greenflea:  If you’re heading uptown to Crafts on Columbus, then definitely cross the street and visit this treasure-filled neighborhood flea market!  And the 79th Street Greenmarket is bunking with the Greenflea while Crafts On Columbus is taking place, so you can pick up some apples and kale for the week ahead!

New Amsterdam Market:  Get tickets for this weekend’s Hard Cider Revival!  Plus the lush fall bounty of regional food purveyors.  This regional food market is fantastic year-round, but there is something extra special about it in the fall.  Come see what I mean!


What are your market plans for the weekend?

Tulips from Dutch Mill Garden at the Greenmarket
Markets and events are opening up like so many bright, happy spring flowers!  I can barely keep them straight myself, so I thought I’d post a list of events and openings this weekend.  In addition to the ongoing weekend markets — Artists & Fleas, Brooklyn Flea, Hell’s Kitchen Flea Market, Greenmarkets (buy my book if you want the full listing … was that too forward?) — I’ll be posting key events and opening days here on the blog!

Saturday & Sunday, April 30th – May 1st

Manhattan

Crafts on Columbus (Outside, Artisans) This is the first of three weekends!

Brooklyn

Lyceum Spring Marketplace (Inside, Artisans, Food) Over 60 vendors!

Saturday, April 30th

Brooklyn

Go Green! Greenpoint! Earthday Festival (Outside, Artisans) Educational Activities, music and more!

Sunday, May 1st

Manhattan

New Amsterdam Market (Outside, Food) Theme is “Floralia, Celebrating Green and Growing Things.”

Queens

Astoria Market (Inside, Artisans, Food, Beer!) Opening Day!

Lexington Craft Fair (Outside, Artisans, Food Trucks) Proceeds go to the Lexington School and Center for the Deaf.  They have a really great raffle too!

Boston

SoWa Open Market (Outside, Artisans, Farmers, Fleas, Food, Food Trucks, Doggies) That’s right!  Here’s a shout-out on Opening Day for our market friends up in Boston!  My grandma was born in Beantown, so I feel like an honorary citizen.


Springtime has clearly arrived at the Greenmarkets in town.  A few lucky people snagged the first wild-harvested ramps at Union Square on Friday.  There will be more soon, and in the meantime, I’ve been loving the colorful local tulips and dainty sweetpeas from Dutch Mill Garden, and the delicate pale blues and greens of Araucanian chicken eggs from Tellos Green Farm.  I also love seeing people carrying home bunches of  flowering branches and pussywillows.

On Friday we picked up some tangy, earthy pecorino stagionato from Dancing Ewe Farm for our friends on Sunday.  And we had a wonderful breakfast of fresh biscuits from Wild Hive Farm, slathered in Summer Flower honey from Tremblay Apiaries.  It was mouthwatering.

markets-wordle_0

Happy New Year!!!  I hope you had a great holiday season!  I purchased every single gift this year at the wonderful holiday markets all over town, starting with an antique Bavarian porcelain tea cup from the Greenflea that I sent my mom for her sacred afternoon tea, and finishing with a handmade sock monkey hat from the Union Square Holiday Market for my niece.  And lucky for me, all of my gifts came from the markets too, from fingerless gloves to several amazing and gorgeous pieces of jewelry, which I will model for a future post.

The Greenmarkets and stalwart flea markets have been open the entire season, bless them.  And the artisan and other specialty markets are starting to wake up again for 2011.  I hope the makers and vendors take some time in January and February to relax and recover — and restock — before the markets really start up in the springtime.

So I just thought I’d check in and post this Markets Word Cloud, which is a fun way to show recent trends and key words on the Markets of New York City blog.  I love some of the words that came up big: Market, Delicious, Treats, Holiday, and Chocolates.  And some sweet smaller words show up too, like pickles, husband, crispy, and tea.  There are word combinations are actually quite poetic:

Colorful Ribbons Maybe Sweet

Last Drink Next

Citytime Husband

Wonderwhip Chocolates

Heart Hope Drinker

Lovely New Cheer

Many markets are open for us to explore and shop at this weekend, despite snowflakes the size of hamsters.  Union Square Greenmarket is open for business.  The Brooklyn Flea is open all weekend at One Hanson Place.  And Artists and Fleas has a new home at 70 North 7th (between Wythe & Kent).

Looking forward to another spectacular year of creativity, design, deliciousness and inspiration at the Markets of New York City!

One of the greatest things about eating with the seasons is the colors of the fruits and vegetables at the markets.  I was wandering through the Union Square Greenmarket last week and was gobsmacked by all the purple vegetables I saw.  PURPLE!

We’ve read about the eating by color because deeply colored foods, like kale, spinach, pumpkin, and blueberries are rich in nutrients and possibly event contribute to preventing and fighting cancer.  Purple vegetables have to be right up there in the Super Foods categories too.  The New York Times published this “List of 11 Foods You Aren’t Eating.”  Five of them are purple.  Case and point.

Plus they are so very pretty!  Here’s what I found:

From Norwich Meadows Farm

Purple Brussels Sprouts - That day at Union Square, I had the great good fortune to be there just in time for the food demo of Maple Glazed Brussels Sprouts.   Someone in the crowd proudly showed us all the purple Brussels sprouts she had just picked up.  We all ooh’d and aah’d.  It was a special market moment.  Then several us raced to the other side of the market and bought some.  So beautiful raw, and delicious with a dab of maple syrup and butter.

Purple Onions - Flavorful and not too biting.  Great raw on salads (and hot dogs too.  Yeah, I said it).

Purple Kohlrabi - Nope, I had no idea what to do with a kohlrabi until I looked it up.  It’s gorgeous, and apparently mildly sweet and delicious, and a member of the cabbage family.  Any recipes?

From Van Houten Farms:

Purple Broccoli - Broccoli is already a Super Food, so I can only imagine that this even more deeply colored version is a vegetable Super Hero.

Rutabaga - Not fully purple, but purple enough and rich in vitamin C!

Get everything you need for a wonderful Thanksgiving at your local Greenmarket!  Eat all you want, guilt free because it’s local, delicious, and nutritious.  And I’ll meet you at the gym on Friday!

What a Great Pumpkin!

Looking for the perfect thing to do on a cool fall weekend?  Visiting New York and want to see something really special?  In addition to the amazing weekend markets, including the Brooklyn Flea, the Brooklyn Indie Market, the Hell’s Kitchen Flea, all the Greenmarkets and so many more, I highly recommend these events for shoppers, foodies, and explorers alike!

Saturday, October 16:

Crafts in Chelsea: The {NewNew} Artisan Group is taking over the bucolic block of 21st Street between 8th & 9th Avenues in Chelsea to bring their beautiful, innovative, and incredibly diverse designs to the street. Not to be missed!  Saturday, 9AM – 5PM.

Grub Street Food Festival at the Hester Street Fair: Normally, Grub Street is virtual wonderland of food, leaving you drooling on your keyboard.  But this weekend, Grub Street comes out in 3D!!  Maybe even 4D, based on the amazing lineup of delicious local food purveyors.  Sponsored by Grub Street, Hester Street, and New York Magazine. Foodies – get there early! 10AM – 6PM

Special Grub Shout Out: Brooklyn’s own Anton Nocito, also known as P&H Soda & Syrup, is raising $18,000 IndieGoGo.com in one month to launch his soda and syrups business in a big way.  P&H  sodas are made from local ingredients where possible, as well as organic or fair trade fruits, sugar and spices.  Even Mayor Bloomberg would approve! Please click through and make a contribution to his project!  Meet Anton at the festival and be a part of this awesome fizz!

Madison Square Market: This market is so lovely, with a wonderful variety of fine handmade designs and some of the best food in town, including great stuff for kids!  And this Saturday is the Madison Square Park Kids Fall Festival!  It’s a perfect family day in the park!  The Madison Square Market runs daily 11AM – 8PM through 10/23.

Sunday, October 17:

Pickle Day: Sunday is the 10th Annual NYC International Pickle Day!  Held on Broome St. at Essex in the Lower East Side, it feature some of the greatest pickle, kimmchi, cheese, and other food vendors from all of the markets around the city – and a whole lot more!  I recently had Ronnie Sue’s Dark Chocolates Pickle Bonbon.  Seriously.  If you love pickles, you will LOVE that bonbon. 

The New Amsterdam Market: I am so happy that the market has become a weekly event.  In addition to all the bounty from the fall harvest, Good Food Jobs is going to be at the market.

If you have a great event not listed, post it here as a comment!

See you at the markets!

This past weekend was the first big day for heirloom tomatoes at the Greenmarkets.  These tomatoes have intriguing names like Black Pineapple, White Beauty, Italian Heart, German Stripe, and Green Zebra.  I was lucky enough to be spending the day at the Ft. Greene Greenmarket last Saturday, and so I was surrounded by these plump, gorgeous beasts.  Between the tomatoes and the sweet corn, this is my favorite season at the markets.  It’s the one time of year when veggies do not go bad in my crisper drawer.  They’re lucky if they make it home from the market without being eaten up.

I wrote about the tomato samples from Wilklow Orchards last week.  I had the chance to chat a bit more with farmer Albert Wilklow of New Paltz, NY at the Ft. Greene Market.  He says that not only are we having a bumper crop of heirloom tomatoes this season, but the relatively low rainfall levels mean that the tomatoes, melons, and pretty much all other vegetables and fruits have more intense flavors than usual.  When there is a lot of rain, it stands to reason that the flavors are watered down.  Have you tried this season’s peaches?  Case and point.

Sustainable agriculture experts Gary Ibsen and Dagma Lacey of TomatoFest.com define commercial heirloom tomatoes as varieties that have been in circulation since 1940 and before.  Varieties that have been passed down for generations are also considered family heirlooms.

We’ve grown so used to seeing perfect red orbs in our grocery stores.  They look great, but I stopped eating them years ago because they taste like they’ve been strip-mined somewhere in Texas (thank you for that image, Garrison Keillor).  They are mushy, spongy, and watery.  They aren’t tasteless though.  They taste like bitter sadness.  And they don’t rot on your counter; they mummify.

So it is a great pleasure to pick out heirloom tomatoes in all their misshapen glory.  Mere adjectives are insufficient to describe the array of flavors because they are extremely diverse, often subtle, and usually surprising.  I bit into an heirloom yellow cherry tomato from Tello Farms, which was tangy and sharp. Then I popped a chocolate cherry tomato, which was much darker and smoother, with a softer skin.  The colors are remarkable.  There are bright reds, pinks, oranges, corals, yellows, purples, greens, browns, and even more shades of all these colors.

Try a few varieties of heirloom tomatoes from the markets this week.  Slice them all up and serve them up with just a sprinkle of sea salt.  Then close your eyes and savor the flavor of this abundant season.

Organic, whole grain artisanal rolls from Bread Alone, photographed at the Fulton Stall Market

If you’ve ever picked up a loaf of bread at a farmers market in the city, or in New York State for that matter, odds are that it was made by Bread Alone.  I have been buying rolls, health loaves, and almond croissants from this bakery for years at the Abingdon Square Greenmarket.  Their breads are organic and whole grain, and the pastries are made from all natural ingredients.  Every loaf or roll is made with care and a commitment to quality and outstanding flavor.

One of my very favorite snacks is a slice of chewy, rich health bread slathered with organic peanut butter and some artisanal jam, maybe pure strawberry from  Beth’s Farm Kitchen or the more complex cherry/raspberry/sage/clove from School House Kitchen.  Delicious, healthy – and filling!

You can find Bread Alone’s breads, pastries, cookies, and other sweet treats at almost 50 Greenmarkets and Community Markets and more in the five boroughs and the region each week, as well as multiple retail outlets and online.