I first met the people of Basis Good Food For All at the New Amsterdam Market last year. I was impressed with the quality and variety of the foods they had in their market stall, including fresh produce, creamy dairy products, beautiful brown eggs, and jars of golden honey that is among the best I’ve ever tasted. But I was also surprised by their reasonable prices. Eating locally produced, fully traceable foods is something to aspire to, but one of the biggest challenges to this pursuit is the fact that it is quite expensive at this stage in the Food Movement. That said, I firmly believe that Basis is leading the way to the next stage, which is to make this healthful lifestyle accessible to everyone.
In their own words, “Basis is a mission-driven company based in New York City committed to good food for all. We are passionate about good food that is traditional, localized, and 100% traceable. We partner with producers and local communities to sell good food at affordable prices.”
That really says it all. So when I heard about their neighborhood market yesterday on 48th Street and 8th Avenue, just a block off of Times Square, I went for a visit. The market is one of several activities of a new partnership between Basis and real-estate company Stonehenge Partners to educate consumers and bring good food from family farms to the community in and around Stonehenge properties throughout New York City.
The two small tents were filled with the same beautiful, healthy products that I’ve seen at the New Amsterdam Market. The clientele was a mix of neighborhood residents buying fresh groceries (veggies, fruit, milk, cheese, butter) and tourists picking up snacks (yogurt, plums, peaches). It was great to see neighbors discovering the market on their way home from work. There’s something about coming across a farmers market in the middle of the hustle and bustle of a mid-town cross street that makes you stop for a minute, take a deep breath, and gather some juicy tomatoes for dinner.
Basis was also voted Best Grocery Delivery by New York Magazine earlier this year. So while it’s wonderful to go see them at the markets, you can have your fresh, local groceries delivered to your home or office (see the Basis website for details about delivery service and upcoming events).
Luckily for us all, Basis will return to the New Amsterdam Market on Saturday, July 24 from 11AM – 4PM on South Street between Beekman Street and Peck Slip. Get there early for the best selection – that honey sells out quickly!
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