As I wander through the farmers markets, artisan markets and flea markets, I love to look at all the different kinds of signs. Signs are written in chalk, Sharpie, pen, and colored markers, on chalkboards, whiteboards, cardboard, or bits of paper – whatever it takes to get the message out to the customers. I especially like the handwritten ones, and the ones with special messages on them. I also like the straightforward messages about the item and pricing. And the ones that go the extra distance to provide a bit more information, or even a marketing twist: not just a seedless watermelon, but a “Sweet Little Seedless Watermelon.” How can we possibly resist?
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